INSPIRED BY THE EXISTING ARCHITECTURE, STREET LAYOUT OF SOHO AND BASKETBALL COURTS, GUILD CREATED THIS CUSTOM ABSTRACT ART PIECE FOR NIKE LAB 21M.
ROLE: ART DIRECTION / GRAPHIC DESIGN
COURTESY OF GUILD
Art piece for Lacoste's Toronto showroom
Role: Art Direction / Graphic Design / Pre-Press Production
Courtesy of Guild
Wall installation at WeWork's Fulton Center location.
ROLE: Graphic Design / Art Direction / Production Management
Renders by Andrea Mantecon
To launch the highly anticipated NARS x Christopher Kane collaboration, Guild fully conceptualized and executed a social media campaign to drive consumer awareness surrounding the launch of the collaborative assortment. Fans of the brand were invited to tweet #NARSChristopherKaneUS to enter a chance to win the product, which was housed inside a rotating high-gloss orb. Each tweet counted as one hammer strike to the orb via a four-tier pneumatic hammering system. The tweet to "Breakthrough" the orb claimed the prize. Over 27,000 tweets using the designated hashtag came in during the 90min activation, cementing the NARS x Christopher Kane collection as a must-have for the SS15 beauty season.
Role: Art Direction / Graphic Design / Video Direction / Pre-Press Production
Renders by Graham Kelman
Courtesy of Guild
A 200 foot scale model of Manhattan with integrated video mapping, touch screens, and sound installations.
Role: Illustration / Graphics
Collateral and Branding: Mother New York
Courtesy of Guild
Working with WeWork, Guild was Inspired by the original plans of the space and extrapolated them as a graphic language.
Role: Art Direction / Graphics / Pre-Press Production
Courtesy of Guild
Guild Art Directed and Designed graphics for NIKE 21M south wall, working with pre existing assets for Gyakusou x NIKE collaboration.
Role: Art Direction / Graphic Design / Pre-Press-Production
Courtesy of Guild
Guild Art Directed and Designed graphics for NIKE 21M south wall, working with pre existing assets for Pedro Lourenco x NIKE collaboration.
Role: Art Direction / Graphic Design / Pre-Press-Production
Courtesy of Guild
Balancing handcraft with sharp brand messaging was the task for Madewell's visual merchandising campaign.
Role: Art Direction / Graphic Design / Pre-Press Production / Photography
Courtesy of Guild
Adidas released their 2015 All Star jerseys as well as the Yeezy Boosts at this event in NY.
Role: Art Direction
Courtesy of Guild
Dimensional borough medals for the NY Marathon.
Role: Art Direction / Graphic Design / Pre-Press Production
Courtesy of Guild
Identity for Martha Stewart's annual American Made Awards. Inspired by pie tins.
Role: Art Direction / Graphic Design
Courtesy of Guild
